Services

Everything between the ad and the order.

Hire us for one channel or the whole funnel. Either way, the work is planned around your margins and measured in orders.

02 / 06

Search & Shopping

Capture shoppers who are already looking for products like yours, with campaigns driven by a well-optimized product feed.

Merchant CenterFeed setup, diagnostics, and disapproval fixes

Feed optimizationTitles, attributes, and custom labels that improve matching

Shopping & PMaxSegmented by margin and product performance

SearchBrand defense and high-intent non-brand keywords

Negatives & queriesWeekly search term cleanup

PlatformsGoogle Ads, Microsoft Ads

03 / 06

Ad Creative

Creative is the biggest lever in paid social. We produce in batches so testing never stalls waiting on new ads.

Angle researchReviews, competitors, and customer language turned into concepts

Static adsProduct, offer, and comparison formats

Short-form videoEdited ads built from product footage and UGC

UGC briefsClear briefs for creators you source or we coordinate

IterationWinners re-cut into new hooks and formats

OwnershipAll files delivered and owned by you

04 / 06

Email & SMS

Acquisition gets expensive. Retention is how a store makes the economics work, by getting more out of every customer it acquires.

Core flowsWelcome, browse, cart, checkout, and post-purchase

WinbackRe-engagement for lapsed customers

CampaignsA planned calendar tied to launches and promotions

SegmentationBased on purchase history and engagement

SMSCompliant opt-in and high-intent messaging

PlatformKlaviyo, Postscript, Attentive

05 / 06

Store CRO

More traffic does not help if the store does not convert. We find and fix the friction between ad click and checkout.

Funnel analysisWhere shoppers drop off and why

Product pagesLayout, copy, reviews, and trust signals

Landing pagesPurpose-built pages for specific ads and offers

Cart & checkoutUpsells, shipping clarity, and payment options

SpeedTheme and app performance review

TestingA/B tests where traffic supports them

06 / 06

Tracking & Reporting

Good decisions need good data. We make sure what the platforms report lines up with what actually happened in your store.

GA4 setupeCommerce events configured and verified

Server-sideMeta Conversions API and Google enhanced conversions

UTM structureConsistent tagging across every channel

Weekly reportSpend, revenue, new customers, and margin

DashboardsOne view across ads, store, and email

ReviewsRegular calls to walk through results

Next step

Let's grow your store.

Start a project →
hello@purchaseproagency.com